PRIOR TRADEMARK

SUBSEQUENT TRADEMARK

GOODS AND SERVICES

DECISION

NOTE

COURT

CHUFI(denominative)

CHUFAFIT(denominative)

SIMILAR

NO LIKELIHOOD OF CONFUSION

Word-mark, registered for similar goods but different with reference to graphic character, pronounce and logical meaning
 

Trib.I grado CEE, 6 luglio 2004, n. 117

BABY LULU’   (denominative with design of a flower)

LULU’(figurative)

SIMILAR

NO LIKELIHOOD OF CONFUSION

The trademark made up of the word “lulù” with a design is really common, so it is to be considered weak

Trib Venezia, 30 dicembre 2004

OLLY GAN(denominative)

HOOLIGAN(denominative)

IDENTICAL

NO LIKELIHOOD OF CONFUSION

Visual difference and lack of conceptual similarity cause lack of likeness; in particular in fashion world, as in the present case, because consumer memorizes trademark with reference to the concept of name and surname.
 

Trib. I grado CEE, 1 febbraio 2005 n.57

MISS ROSSI(denominative)

SISSI ROSSI(denominative)

IDENTICAL

NO LIKELIHOOD OF CONFUSION

Being really common in clothing sector the use of the surname and being surname Rossi so much frequent, consumer will not suppose any relationship between the competitors 

Trib. I grado CEE, 1 marzo 2005, n. 169

ENZO FUSCO(denominative)

ANTONIO FUSCO(denominative)

IDENTICAL

 LIKELIHOOD OF CONFUSION 

In the present case, it has been decided that surname Fusco is more distintive than the names Enzo e Antonio.
 

Trib. I grado CEE, 1 marzo 2005, n. 185

PENNY(denominative trademark used with different descriptive words 

PENNY SILVAN(denominative)

DIFFERENT

LIKELIHOOD OF CONFUSION (famous trademark)

Trademark ideological core is characterized by the word “penny”

Trib. Napoli, 29 aprile 2005

CENTOVENTUNO(denominative)

121 BANCA(denominative)

DIFFERENT

NO LIKELIHOOD OF CONFUSION

Though phonetic assonance of numerical elements, the addition of the word “banca” is sufficient to avoid confusion.
 

Cass.28 ottobre 2005, n. 21086

LEVIA
(figurative)

LEVISSIMA
(figurative)

IDENTICAL

NO LIKELIHOOD OF CONFUSION

There is no likelihood of confusion when differences concerning graphic aspect and phonetic effect of the pronounce appear immediately to consumer of average intelligence buying with ordinary caution. 

Trib. Cagliari, 30 maggio 2005 n. 1309

POLO
(complex trademark)

ROYAL COUNTRY OF BERKSHIRE POLO CLUB(complex trademark- words arranged as a locket)

DIFFERENT

NO LIKELIHOOD OF CONFUSION

Global evaluation of the risk of confusion with reference to similarity should be based on global impression given by the trademarks, considering in particular their dominating distinctive elements, especially in case of complex trademark.
 

Trib. I Grado CEE, 21 febbraio 2006, n. 214